Muzak has lost its stodgy "elevator music" image of bland instrumental
versions of songs that were never terribly interesting to begin with.
Lots of stores use programmed music with more distinctive personality,
but it's usually obviously suited to the retailer's target demographic.
Which is why I was so surprised today when shopping at a boring
suburban department store, one where I shop infrequently specifically
because their clothing styles lack even the slightest edge, to hear
"Boys Don't Cry" by the Cure, followed shortly by "Seven Seas" by Echo
and the Bunnymen. It was as if the Muzak programming booth had been
hijacked by someone from Rhino who had compiled the Left of the Dial or A Life Less Lived '80s alternative
and goth, respectively, box sets. Soon enough it was back to mall pap
with a bright shiny retro hit from Wham! But it was so pleasantly
disconcerting that I considered asking a staff member what was up.
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