Might as well quote the whole thing:

H.O.P.E & KNITTING FACTORY NYC OFFER ASHLEE SIMPSON CD TRADE IN
The Knitting Factory along with H.O.P.E. (Horrified Observers of Pedestrian Entertainment) are offering the good people of America who have been duped into buying Ashlee Simpson's CD a reprieve; the opportunity to turn in her CD for one of a higher entertainment quality. Just bring your Ashlee Simpson CD down to the Knitting Factory Box Office between 10 and 5 PM Mon thru Sat and get one by the likes of Elvis Costello, The Ramones, X, Jimmy Page and Robert Plant, Aretha Franklin, Mr. Bungle, Ray Charles, Abe Lincoln Story, Grateful Dead, Neil Hamburger, Joni Mitchell, and Brian Wilson (while supplies last / selections vary) courtesy of Rhino Records in replacement. If you're in a city outside NYC, contact Hopeinfilm@aol.com or visit www.hopeinamerica.com for an exchange.

I like the concept, but I'm a little troubled by the choice of artists. While they're all great, they're largely artists from the LP/birth of FM radio era, including bands with dead members, which perpetuates the idea that being a real musician is an antiquated notion. I realize that Rhino specializes in reissues so they're unlikely to have anything new in their catalog, but this would be even more meaningful if they offered exchanges for recording artists of the MP3/birth of satellite radio era who are doing it real, like the Roots or Interpol.