Gwyneth Paltrow and Coldplay's Chris Martin just had a daughter that they've named Apple. If you're going to name your baby after a vanity record label, there really are much better choices than the Beatles' imprint. Just for starters, there's 50 Skidillion Watts, the label founded by Penn Jillette of Penn & Teller fame, and Smell Like, which Sonic Youth drummer Steve Shelley runs.